Digital marketing and web development
Digital marketing and web development
Digital marketing and web development need to work together. In
simple terms digital marketing is marketing that makes usage of
electronic devices. This incorporates computers, tablets, smartphones,
cell-phones, digital billboards, games’ consoles and apps to engage
consumers. As the digital age is developing rapidly, especially using
mobile technology, digital marketing is therefore hugely important.
Cope Sales and Marketing understands it’s important to have a
cohesive approach to digital marketing. This is to guarantee the
advancement of your product /service/ organisation across the
various digital channels. Search engine optimisation, in conjunction
with keyword research and link building tactics, can add enhance any
business.
Web development
Your website is your window to the world and therefore its role
and importance is huge. Further more, we would advocate that a
strategic approach is taken to web development.
The best way to do
this is by putting yourself in your customers’ shoes. Therefore build
up a site that is easy to navigate and has good functionality. This is to
ensure that potential customers stay on your website longer.
Digital marketing and Web development need to work in tandem
It is crucial that ongoing digital marketing forms part of any
company’s web development strategy. It is no longer enough to
develop a website and just leave it. Digital marketing tactics should
need to be developed with the goal that the website remains current
and can be found. Tactics can vary from search engine optimisation to
‘pay per click’ and content strategies. Learning non-tech skills
can drastically improve your prospects as a developer. Few non-tech
skills are more useful to businesses than digital marketing, especially
when paired with web development skills
How does web development relate to digital marketing?
But if you combine coding skills with online marketing skills, you
will gain a skillset that will be beneficial to your career – whether you
have a full-time job or freelancing business
So what are the benefits of learning digital marketing as a developer?
With the knowledge and skills to create websites that work, and the
skillset to get targeted traffic to the site and improve conversion rates,
knowing digital marketing can only be beneficial to helping you
become more attractive to clients and employers.
If you are a freelance web developer and you create websites for
customers, you can now offer bundled services to give more value
while additionaly earning more. Not only does the website have a
greater chance of achieving success with all of these strategies in
place, but it’s also an excellent predictable income for you, which
avoids the financial dips that some freelancers experience. If you have
a tech-related career, you have the potential to negotiate a salary
increase if you can utilize a digital marketing skillset to improve the
business' online presence and sales.
If you are a freelancer, you can
enjoy an income jump if you apply these services to your present and
future projects. You'll have to know how to sell yourself and negotiate
good rates, of course, but this knowledge will help you to stand out
from the crowd.
It’s also important to mention that many digital marketing careers
involve coding skills. For instance, many digital marketers rely
heavily on data analysis, event tracking, and running SQL queries.
A/B testing and landing page design/mockups are also very common.
All of these relate to coding/design in some way. Programming is a
great skill to have, but if you combine programming know-how with
digital marketing skills, you are on the path to becoming an in-
demand programmer who stands out from the crowd. It’s now time
to take action!
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