Digital marketing and web development

   


Digital marketing and web development Digital marketing and web development need to work together. In simple terms digital marketing is marketing that makes usage of electronic devices. This incorporates computers, tablets, smartphones, cell-phones, digital billboards, games’ consoles and apps to engage consumers. As the digital age is developing rapidly, especially using mobile technology, digital marketing is therefore hugely important. Cope Sales and Marketing understands it’s important to have a cohesive approach to digital marketing. This is to guarantee the advancement of your product /service/ organisation across the various digital channels. Search engine optimisation, in conjunction with keyword research and link building tactics, can add enhance any business. 

Web development

Your website is your window to the world and therefore its role and importance is huge. Further more, we would advocate that a strategic approach is taken to web development. 




    The best way to do this is by putting yourself in your customers’ shoes. Therefore build up a site that is easy to navigate and has good functionality. This is to ensure that potential customers stay on your website longer. 

Digital marketing and Web development need to work in tandem

 It is crucial that ongoing digital marketing forms part of any company’s web development strategy. It is no longer enough to develop a website and just leave it. Digital marketing  tactics should need to be developed with the goal that the website remains current and can be found. Tactics can vary from search engine optimisation to ‘pay per click’ and content strategies. Learning non-tech skills can drastically improve your prospects as a developer. Few non-tech skills are more useful to businesses than digital marketing, especially when paired with web development skills How does web development relate to digital marketing? But if you combine coding skills with online marketing skills, you will gain a skillset that will be beneficial to your career – whether you have a full-time job or freelancing business So what are the benefits of learning digital marketing as a developer? 

      With the knowledge and skills to create websites that work, and the skillset to get targeted traffic to the site and improve conversion rates, knowing digital marketing can only be beneficial to helping you become more attractive to clients and employers. If you are a freelance web developer and you create websites for customers, you can now offer bundled services to give more value while additionaly earning more. Not only does the website have a greater chance of achieving success with all of these strategies in place, but it’s also an excellent predictable income for you, which avoids the financial dips that some freelancers experience. If you have a tech-related career, you have the potential to negotiate a salary increase if you can utilize a digital marketing skillset to improve the business' online presence and sales.

      If you are a freelancer, you can enjoy an income jump if you apply these services to your present and future projects. You'll have to know how to sell yourself and negotiate good rates, of course, but this knowledge will help you to stand out from the crowd. It’s also important to mention that many digital marketing careers involve coding skills. For instance, many digital marketers rely heavily on data analysis, event tracking, and running SQL queries. A/B testing and landing page design/mockups are also very common. All of these relate to coding/design in some way. Programming is a great skill to have, but if you combine programming know-how with digital marketing skills, you are on the path to becoming an in- demand programmer who stands out from the crowd. It’s now time to take action!   


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