How to develop an SEO content strategy

Get your keyword research on

In case going to post content on your site anyway, you might as well take the time to ensure Google takes notice of your effort. Find out which keywords and phrases people are searching for and then make yourself a keyword spreadsheet also then monitor how often you work the keywords into your content, and use the right tools to track where you rank for the keywords you target. SEMrush is our favorite.

Put the keywords to work

Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore. While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much As is the case with any bit of SEO strategy, you’ve got to be strategic. Include your keyword in the title, in the initial 300 words, and in the first H1 or H2 . After that, you should be trying to use varieties of your keyword. As an added note, it ought to never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write jibberish, Remember, the people utilizing search engines are searching for that particular phrase since they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do  it’s one of the tricks of the trade for professional SEO article writers.

Write about something people care about

Before you set out to do any kind of SEO writing, ask yourself this: what difference does it makes? We’re not being clever, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people! When you’re writing, you should always seek to offer some sort of value to your readers for their satisfaction. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else? Nobody realizes your business like you do — so utilize that to your SEO advantage.If not, you can at least discuss news relating to your business.  Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share content via their social channels .this way, you can use larger networks to expand the size of your own). 

Know the basics of technical SEO

 All the keyword optimization in the world won’t support you if your site isn’t even indexed. You don’t really have to know about how to maximize a crawl budget, and you don’t have to know about minifying JavaScript. However, knowing a couple of things about technical SEO can make you a better SEO writer. For one thing, understanding how Google crawls pages and hands out link authority can help you build a strategy. After all, content writing isn’t just about writing a singular blog post — it’s about writing (and linking up) a bunch of them. If you have a good understanding of how your blog is structured, you can help make everything a little bit more efficient — which means that a backlink to one of your posts will give your site the maxium benefit. It also helps to understand how to optimize a website for more than just keywords.