Why do we need SEO today? Where does the problem lie?

In today’s world where all major businesses have gone online, if your website is not listed among the top few pages of search results, your business can suffer major setbacks. So what is the solution?

Answer is Search Engine Optimisation. SEO enables you to not only get listed on SERP but also expand your business. Studies have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%. This is where SEO belongs:  digital marketing.

Digital marketing is an umbrella term for the promoting of products or services using digital technologies, mainly on the internet but also including cell phones, display advertising, and any other digital medium. The utilization of digital marketing in the digital era not only allows for brands to advertise their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers and it is one of the best digital marketing techniques. 

Why SEO?

In todays competitive market SEO is more important than ever. Search engine serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog, or online store, SEO will help your business grow and meet the business objectives and also will reach to the top of search engines. Search engine optimisation is essential because: The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on line store you need to rank as higher as possible.

              SEO is not only about search engine but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. SEO is also good for the social promotion of your web site. People who find your web site by searching google or yahoo are more likely to promote it on facebook, Twitter, Google+ or other social media channels. SEO is also important for the smooth running of a big web site. Wen sites with more than one author can benefit from SEO in a direct and indirect way. Their immediate advantage is increase in search engine traffic and their indirect advantage is having a common framework to use before publishing content on the site. SEO can put you infront of the competition. If two web sites are selling the same thing, the search engine optimised web site is more likely to have more customers and make more sales

How will we do it? 

We will build an interactive website and perform search engine optimisation for the same. We will buy an appropriate domain name as well as web hosting for the website. This will be preceded by an exhaustive keyword research on our part. There are mainly two kinds of SEO techniques including On page SEO, Off page SEO, Pay PER Click.

PPC

PPC stands for pay-per-click, a model of internet marketing in which the most likely feature is that advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

One of the most popular forms of PPC is Search engine advertising. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our advertisement is clicked, sending a guest to our website, we need to pay the search engine a small fee. When PPC is working effectively, the fee is trivial, because the visit is worth more than what you pay for it.

SEM

SEM allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering and it is considered as one of the most popular form of PPC. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our advertisement is clicked, sending a guest to our website, we need to pay the search engine a small fee. When PPC is working effectively, the fee is trivial, because the visit is worth more than what you pay for it.

Social media 

Social media marketing is one of the types of digital marketing that works alongside other types, like content marketing. Both of these types of digital marketing focus on connecting your services with your audience and building your brand. However, social media marketing focuses on doing this through social channels instead. Using social media platforms such as Facebook, Twitter, Instagram, Snapchat, and even LinkedIn are great ways to get in touch with your audience on a more personal level.

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